LIF-PRASIR
About us
Danish rules for a happy life
Story
Lif, a girl of this generation, is just as busy as you and me with her dreams, following the fast pace of the world. She came alone from Denmark in Northern Europe to the big international city –England, initially living and working alone, experiencing marriage and children, and exhausting all her strength to pursue her imaginary dreams. She worked tirelessly, only to return home in a mess. Day after day, under aimless thoughts, she seemed to remember the old days in Denmark life and back to her original intention. Therefore, she decided to make a “gift” which combines the Danish life attitude with her dreams for her family and friends far away.
Create
In order to solve the problem of “cleaning” efficiently, we began to study the composition and use of cleaning products on the market. We found that most of the cleaning products volatilize more than 20 or even 50 kinds of toxic decomposition substances during the cleaning process, not only harming the object itself, but also harming human health. Lif has dived into the cleaning product research, contrary to different environments and substances to do “technology optimization” and “separation and restoration ” projects. After three years of research results, time-saving, labor-saving and the most effective cleaner came out. Each product of Lif can easily and effectively remove dirt and bacteria that do not harm the material itself and without adding excess chemical ingredients as well.
Líf-þrasir
In fact, the main core value of developing these products for Lif is to create a comfortable and quality lifestyle at home, more frankly speaking, it is not the kind of vain netflix generation that is piled up with big money, nor is it a virtual life for the purpose of taking pictures. It is about the quality of every life detail. It can also be said to promote the “texture” of the inner mind to get a deeper level of heart peace. In the process of research and development, Lif found that focusing on “offline spirituality” gave her heart a deeper level of calmness and began to have more of the kind of warmth that she had forgotten in her busy life in the past.Because of her family,she had let go of many of those redundant, unreasonable, but unknown reasons that force us to blindly pursue our goals in today’s life. Perhaps, doing one thing at a time and doing it well is the simplest and happiest Danish spirit.
Sustainability
When Lif calmed down, she seemed a little dissatisfied, and even a little guilty, in the past because we consumed too many natural resources, we pursued too many self-reasonable absurd factors that vanishly destroyed the ecology of the natural world, improper use of detergents hurt not only the home environment, those emission waste materials are deeply harmful to the natural ecology, and creating a comfortable environment at home is not a single act, let alone just selfishly surround ourselves; from individual to society and ecology to economy, we should think about the long-term environmental coexistence issues. Therefore, there will be more positive development by pushing green consumption and sustainable operation.
Birth
Líf-þrasir was born for this generation to be practical, tasteful, simple and happy, insisting on providing consumers with a peace of mind and a new concept of cleaning environment. We are committed to providing consumers with a safe and new concept of cleaning environment. We are committed to making cleanliness free from chemical residues and to practicing good quality of life from the smallest details of life, and to enjoying the warmth of time with family.
